Social design, storytelling
and art-direction.

Concept Development: Utilizing the power of concept development as a catalyst for positive change, Freydag goes beyond superficial ideas. We create in-depth, thoughtful concepts that are aesthetically appealing and carry deeper meaning and symbolism. We aim to develop concepts that leave a lasting impression and resonate with your target audience.

As designers and concept developers, we bring together various disciplines, ranging from visual to social research, to generate innovative solutions. We value co-creation and collaborating closely with our clients and their audiences to integrate new insights into the development process.

Our approach involves translating complex ideas into understandable and engaging stories and products. We believe that strong concepts should be intertwined with a captivating narrative. We create emotional connections to enhance your impact.

Research: At Freydag, research and the design process go hand in hand. We take the time to delve into nuances of specific themes, drawing from scientific insights, feminist perspectives, and current developments. We analyze trends, study user behavior, and identify opportunities for innovation within the contexts of health, parenthood, and sustainability. We use design thinking strategies and co-creation methods to get the best results.

Storytelling and Content Creation: Creation of compelling stories that highlight your mission and values, in written format or multimedia such as videos and podcasts.

Development and impact: Creating impactful campaigns, services, tools, products and media concepts, focusing on awareness, engagement, and education, utilizing various visual elements and media. An interdisciplinary approach to your message, or problem.

Visual Identity and Branding: Development of a unique visual identity that aligns with your core values and message, and target group to create a consistent brand image.